"A household residing in the northern part of London seeks an exceptional and experienced tutor to assist their smallest child on his initial journey to becoming an British gentleman."
Looking at this post, you might naturally overlook the wording "beginning" as simple a turn of phrase.
However, it may be the most important aspect of this distinctive job advert, as it aims to recruit a teacher for a 12-month-old.
Hundreds of submissions have already been received since the anonymous family advertised their call for the £180,000 per year tutor, who has to be "someone very special".
In recent few weeks, the advert has gained attention throughout the press, with several wondering why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is helping the family in their search, explained that notwithstanding first doubt, he considered the concept "forward-looking", and "innovative".
When he consulted the family, he noted they appreciated the unusual aspect of their request, and how immature their son is.
However, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their older child was five, and by that age "cultural bias had already taken hold".
But what does the family indicate by "cultural predisposition"?
It's "all-encompassing", the expert answered. "The manner you eat, how you speak".
He stated the elder child had picked up "very nuanced, unspoken signals" from the family, and had taken on their cultural ways. The family explained to him they wished to avoid the same situation to recur with their younger child.
The strategy: To engage a British tutor, who should speak with standard English accent, to influence the baby from the very start.
Natural Absorption
"Much of the development at the outset here is somewhat acquired indirectly," said the CEO.
It's through this subtle influence that the family are aiming the child will adopt the English characteristics they aim to cultivate.
Adam said the tutor must be somebody who studied at "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The instructor must be the appropriate candidate, they'll be doing things they aren't even aware they're doing, simply by nature," he added.
Money No Object
The family informed the expert the selected educator should ideally also have knowledge of or passion in equestrian activities, alpine skiing, artistic pursuits and instrumental training so as to shape the child in a wide range of hobbies.
Furthermore though, he said the family wanted the tutor to register the child on a selection of courses so the child would be "pony-riding and starting an musical instrument by the time they are around three years old".
In the family's view, guiding their son grow into a "UK sophisticate" will bring about success and open doors.
"Taking into account the rights and wrongs of that, because it's certainly a social class indicator," he comments.
However, in spite of all this instruction in "Britishness", could the child absorb alleged cultural influence from the globally influenced family he is raised by anyway?
"Certainly", answered Adam. "The family know this might not succeed, but they've just taken the view of, 'we should try and let's go as early as we can', because the price of it is not relevant," he said.
Impractical
A number of in the education sector who express similar doubts.
Peter Cui, head and founder of an educational organization, who also offer personal educators, wrote that "the development of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not manufactured."
The expert explained that he had emigrated from Asia to the Britain at the age of childhood, and had been brought up experiencing and living two backgrounds. He progressed to study at the University of Cambridge.
"The notion that one individual can function as a embodiment of UK identity, a person who can somehow impart the qualities of a English gentleman to a 12-month-old child, strikes me as optimistic and unrealistic," he commented.
"Based on my background, engaging a distinctly UK tutor from babyhood will not automatically achieve the outcome they desire.
"I never had such a figure, and yet I have been privileged enough to enjoy numerous of the situations they desire for their son."
He added: "The fact is, personal identity can not be dictated from the outside influences; it must be selected, and it must come from within."
Acquiring Englishness
Certainly, English culture is something Adam hopes can be taught – and sold.
"I think the fact that the world holds us in this respect is something that we should be cherishing|valuing|appreciating
